Flo Selfman is a public relations consultant and a proofreader-copyeditor. She was one of the first presenters in Los Angeles to conduct grammar and punctuation review workshops for adults in companies and organizations outside of the academic setting. She has conducted her workshops Where Do I Put the Apostrophe? and Grammar for Grownups for a variety of groups including Book Publicists of Southern California, Pasadena City College Writers Forum, Independent Writers of Southern California, Women in Film, Crystal Stairs, Los Angeles Sentinel newspaper, City of West Hollywood, and the California Federation of Interpreters.
A public relations professional for over twenty years, Flo is owner-principal of Selfman & Others Public Relations in Los Angeles, specializing in entertainment, literary, and lifestyle clients. A graduate of UCLA, where she majored in Psychology, she spent four years as a researcher on Dinah Shore’s morning show, Dinah’s Place, prior to entering the world of public relations. She subsequently earned a California Secondary Teaching Credential and the Instructor Development Certification from UCLA Extension.
An experienced workshop presenter, Flo has been an instructor or guest speaker at UCLA, UCLA Extension, Pepperdine, Loyola, Learning Annex, and Columbia College Hollywood. Among her proofreading/copyediting clients are publishers, authors, screenwriters, graphic design firms, and public relations agencies. She delivers eagle-eye proofreading on time and on budget, with complete confidentiality.
She is currently serving an unprecedented seventh term as President of Independent Writers of Southern California, one of the area’s most active organizations for writers. Other professional affiliations include Entertainment Publicists Professional Society, Book Publicists of Southern California (charter member; winner IRWIN Award for Best Book Tie-In Campaign 2005), and Publishers Association of Los Angeles.
Proofreading/Copyediting samples upon request: Flo@wordsalamode.com.